Way back in 2019, I made a big decision to go all-in on LinkedIn Ads. I’d been freelancing for a few years by then, and had been diving into LinkedIn Ads as early as 2015. I was real early-adopter to the platform, and thought it was the best things for B2B since sliced bread. Since starting the business in 2016, I’d had the pleasure of working with some amazing LinkedIn Ads accounts—think Gong, WalkMe, Yotpo, and monday.com, just to name a few. Each of those clients taught me a ton about working with LinkedIn Ads for fast growing B2B SaaS startups.
Despite the success, I felt like I was hitting a wall. I had a solid reputation, and new clients were coming in easily through referrals. But something was missing. Freelancing was great, but I didn’t want to do it forever. I wanted to build something bigger, something that mattered.
So, I took a step back and did some serious reflecting. I looked at the past three years of managing campaigns and asked myself three key questions: Where was I making the biggest impact? Where was I most profitable? And where was I having the most fun? The answer was clear as day: LinkedIn Ads.
Managing LinkedIn Ads for my clients was where I could deliver the most value. When I was at the helm of their LinkedIn Ads, their budgets grew, a clear sign that they were happy with the results. Plus, I knew my stuff and could do it efficiently, making it more profitable. And honestly, I really enjoyed it.
That’s when I decided to double down on LinkedIn Ads and turn Remotion into a specialized LinkedIn Ads agency.
Since then, our focus at Remotion has been all about cracking the LinkedIn Ads code for B2B tech companies. We’re always figuring out how to help our clients hit their goals, not just with better LinkedIn Ads management but also by understanding what needs to happen off the platform.
We take the time to get to know our clients' businesses inside and out—their goals, challenges, industry dynamics, target audience behaviors, and competitive landscapes. This deep understanding lets us create strategies that are spot on, ensuring maximum impact.
But we don’t stop there. We partner with our clients to optimize their entire marketing strategy. We offer advice on content creation, landing page optimization, and lead nurturing processes to create a seamless marketing ecosystem that boosts the effectiveness of LinkedIn Ads.
This commitment to excellence and continuous improvement has helped us build strong, long-term relationships with our clients. We’re not just service providers; we’re partners in their growth journey. Our clients trust us to navigate the complexities of LinkedIn Ads, and we take that responsibility seriously.
In a nutshell, deciding to focus solely on LinkedIn Ads was a game-changer for me. It allowed me to play to my strengths, deliver exceptional value to my clients, and build a thriving agency that continues to push the boundaries of what’s possible in B2B tech marketing. At Remotion, we’re passionate about helping our clients achieve their goals, and we’re committed to staying at the forefront of LinkedIn Ads innovation.
