Our typical client is a B2B software startup - between Series A and Series E of funding, that has (hopefully) already achieved product-market fit (PMF).

We prefer to work with LinkedIn Ads budgets of above $15,000/month - but we will make exceptions in some cases, especially if we’re talking about a very small niche/ABM audience.

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Working with a budget of at least $15,000 per month gives us at least $500 per day to work with - which allows us to run enough campaigns simultaneously to learn and optimize at a decent pace.

We sure do. You provide the lists, we’ll advise on the strategy - and we’re good to go.

If we’re looking to run lead generation campaigns, we usually like to test out both gated content and Demo Request campaigns to start. We’d need about 4-5 banners for each campaign - and we’d ideally like to test out two different content assets when we begin.

Fast. One of the things you'll learn about us if you work with us, is we don't like to wait around to make things happen. That means we like to move fast and get things going, so we can begin learning. Once we have everything we need, we'll typically be live within 24-48 hours - and in many cases we can be live hours after kicking off.

One of our experienced LinkedIn Ads campaign managers will be your day-to-day contact and handle your account.

Not really. We also help with Google Ads and Meta Ads if it makes sense - but LinkedIn really is our main thing. We prefer to focus on where we can provide the absolute most value - and that’s with LinkedIn Ads.

We don’t, not usually. In some rare cases we might. But most of the time our clients are able to provide the creative we need to be successful.

We do advise on creative to help us succeed. 

Yes, we ask to work together for a minimum of 3 months - from then on we require one month’s notice.

We pull your LinkedIn Ads and Hubspot data from Supermetrics, combine the data and report automatically on a daily basis for top-funnel KPIs like leads and CPL, as well as down-funnel KPIs like SQLs, Opportunities and Closed Won deals.

If you don't have Hubspot, we'll rely on you to export that data from Salesforce, Marketo or some other CRM so that we can do our reporting of the down-funnel.

Usually over Slack and email for day-to-day, and we have bi-weekly calls to align on everything else.

Sure! We work with Deeto.ai for references. After an intro call, if we feel there’s a fit, we’ll send a link to schedule a call with one of our client references. 

Absolutely.

We love brand building campaigns on LinkedIn, and believe those to be some of the most important and effective campaigns that can be run.

The challenge, of course, is in how those campaigns will be measured, and what type of creative is being run. We can discuss it in more detail.

Absolutely. But in order for real demand gen to work, you, the client, need to be able to provide the type of content required for it to work - as well as make sure you've received the right kind of buy-in from your leadership on the implications of moving away from lead generation. Having said that, demand gen can be extremely effecitve when done right - it just takes the right content/creative/messaging, and an alignment of everyone.